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Black elastics perfect for styling fine hair.
PRODUCT DETAILS
Made with high quality, long lasting stretch braid
Firm hold for any style
Suitable for fine hair

Black tight-grip elastics with no slip rubber gripper to hold your hair throughout the day.
PRODUCT DETAILS
Designed to give a firm, super-hold for no-slip all day grip. Perfect for handling a ponytail during working out, playing sport or everyday use.
Ideal for thin hair requiring super hold.

Black tight-grip elastics with no slip rubber gripper to hold your hair throughout the day.
PRODUCT DETAILS
Designed to give a firm, super-hold for no-slip all day grip. Perfect for handling a ponytail during working out, playing sport or everyday use.

Ideal for thick hair requiring super hold.

Black elastics perfect for styling thick hair.
PRODUCT DETAILS
Made with high quality, long lasting stretch braid
Thick elastic for a firm hold
Suitable for thick hair

Wire bandeau that glides on easily to hold hair back from the face.
PRODUCT DETAILS
The wired prongs covering the base of the bandeau allows for great flexibility and extra comfort.

Carefully made to ensure all edges are fully rounded to grip without snagging.
Contoured in shape for a comfortable fit.

Snap-back blonde bobby pins.
PRODUCT DETAILS
The cushion tip and wave contour design ensures a comfortable and secure fit
Pins snap back to shape after each use, so that they can be used time and time again

Pack of 2 bow elastics perfect for high and low ponytails.
PRODUCT DETAILS
• School Colours Range
• Made with a high quality, long-lasting stretch band

Brown Bobby Pins – 25 PK, 50 PK
Snap-back brown bobby pins.
PRODUCT DETAILS
4.5cm Bobby Pins with cushion tip and wave contour design to ensure comfortable and secure fit.
Pins snap back to shape after use, so that they can be used time and time again.

Brown fringe pins perfect for holding any style in place.
PRODUCT DETAILS
Invisible in hair
Crimped to hold hair securely with cushioned tips that don’t scratch the scalp
Perfect for holding any style in place

Brown hair pins perfect for holding any style in place.
PRODUCT DETAILS
Invisible in hair
Perfect for holding any style in place

Slumber hair nets are perfect to help keep hair rollers in place.
PRODUCT DETAILS
Strong locking design for durability
Superfine finish
Blends with hair

PRODUCT DETAILS
Strong locking design for durability
Superfine finish
Blends with hair

The Lady Jayne Bun Styler is a lightweight hair tool designed to make hair buns easier for you to achieve.
PRODUCT DETAILS
Everything you need for a fabulous bun.

Kit contains:

Dark brown Bun Styler in medium/large size
Hair elastics
5 bobby pins
HOW TO USE
1. Brush the hair into a ponytail (high, low or side) and secure with the hair elastic.
2. Thread the ponytail through the hole in the Bun Styl'r and slide to the base of the ponytail.
3.Wrap, knot or spread the hair over the Bun Styl'r, twisting the hair around the base of the bun.
4. Secure with the bobby pins and spray liberally with hairspray to set.

Wide-tooth acetate comb design, glides through wet hair, helping to detangle knots and distribute conditioners and treatments evenly.
PRODUCT DETAILS
This product comes in various designs. We cannot guarantee which design you will receive as products are selected at random for online orders. For a specific colour we advise purchasing in-store.

Non-slip elastic headbands perfect to keep your hair away from your face and when exercising.
PRODUCT DETAILS
Soft non-slip elastic holds your hair firmly in place while the non-slip lining ensures the headband doesn't slide off your hair.

Each pack contains 2 headbands.

This product comes in various colours. We cannot guarantee which colour you will receive as products are selected at random for online orders. For a specific colour we advise purchasing in-store.

Pack of 4 self-holding and heat resistant rollers help holds your hair firmly without pins.
PRODUCT DETAILS
These extra large rollers will produce larger waves and may be better suited to longer hair.
Suitable for wet and dry hair.
HOW TO USE
Wind towel dried hair around the roller, tucking ends under with a Lady Jayne Metal Tail Comb.
When finished, set hair with a blow dryer until dry.
EXPERT TIPS
Finish with cool air for longer lasting curls.
CARE TIPS
To prevent tangling when removing, gently unwind the roller from the hair - do not pull.

Lady Jayne Extra-Wide Soft Bandeau Headband.
PRODUCT DETAILS
This headband firmly yet gently pulls hair off your face in a way that manages to be both sophisticated and youthful at the same time. The thick two-tone blue or black design is an effortless accessory that elevates any look and is oh-so easy to wear.

This product comes in various designs. We cannot guarantee which design you will receive as products are selected at random for online orders. For a specific colour we advise purchasing in-store.

Set of pinch clips.
Add a little something special to your hairstyle with these clips.
PRODUCT DETAILS
These clips are a simple way to add elegance no matter when or where you wear them.

This product comes in various designs. We cannot guarantee which design you will receive as products are selected at random for online orders. For a specific colour we advise purchasing in-store.

A general purpose comb that helps you detangle and groom your hair.
PRODUCT DETAILS
The comb features wide spaced teeth for detangling and narrow spaced teeth for grooming that is gentle on the scalp. The non slip grip is also perfect for use in the shower.
CARE TIPS
Remove loose hair regularly.

Wash in warm soapy water.

Air dry away from direct heat and sunlight.

Split bristles can damage hair, so invest in a new Lady Jayne brush when bristles begin to show signs of wear and tear.

Pack of 2 ibis clips in black and tortoise shell colour, perfect for holding and styling hair.
PRODUCT DETAILS
Strong jaws hold hair firmly
Spring action ensures secure hold
Hold a tousled twist easily without extra bobby pins

Large shell barrell claw grip perfect for styling ponytails and French twist.
PRODUCT DETAILS
Use for French Twist, the Classic Ponytail and Impulse Twist
Suitable for medium and long hair
Made to last from durable materials

A pack of 3 Luxurious Scrunchies, with colours to suit any occasion.
PRODUCT DETAILS
These luxe scrunchies come in a range of colours. An accessory to suit any occasion, without causing damage to your hair.

- Made with high quality, soft lightweight material
- Kink-free
- Does not pull your hair, which minimises hair breakage

These luxe scrunchies also come in a Large Size.

Maple wood paddle & bristle brush to soothe the scalp & detangle hair.
PRODUCT DETAILS
Ideal for brushing between washes & treatments to regularly massage the scalp.

- 100% Maple wood & naturally sourced
- Promotes scalp health & boosts circulation for faster hair growth & less hair loss
- Rounded wooden bristles stimulate pressure points on scalp for relaxation
- Wooden bristles prevent static & frizz to assist with smoothing hair
- Wide-spaced positioning of bristles delivers gentle detangling for even thick hair types – perfect for detangling & brushing through natural & styled curls while still maintaining volume & texture
- Bristles are set in a rubber cushioned base with airholes to absorb any shock that may occur from intensive brushing / reduce the tension on your tresses
HOW TO USE
1. Divide hair into small sections & starting at the ends, gently work your way up moving to the roots.
2. With your head down, brush from the top of the neck in the direction towards the forehead to the roots.
3. Finish by brushing once over from your forehead to ends.

Easy-to-wear dreamy marbled-style effect claw grip.
PRODUCT DETAILS
Easy to use and super versatile to add to everyday looks. From French twists and buns to updos and half-down dos - the possibilities are endless.

This product comes in various designs. We cannot guarantee which design you will receive as products are selected at random for online orders. For a specific colour we advise purchasing in-store.

A pointed end comb ideal for lifting, parting and styling hair, especially for braids.
PRODUCT DETAILS
The non slip grip is also perfect for use in the shower.
CARE TIPS
Remove loose hair regularly.

Wash in warm soapy water.

Air dry away from direct heat and sunlight.

Split bristles can damage hair, so invest in a new Lady Jayne brush when bristles begin to show signs of wear and tear.

Tinting brush with strong nylon bristles to help distribute solution through hair and a long tail to assist with sectioning.
PRODUCT DETAILS
The delicate nylon bristles will make hair colouring easier by efficiently catching more hair dye and spreading evenly on your hair.
HOW TO USE
1. To prevent hair damage, always detangle hair first with a Lady Jayne Detangling Comb to remove tangles at the hair ends.

2. Distribute solution evenly throughout hair by using the tinting brush, gently brushing starting at the roots and working through the ends.
WARNINGS AND STORAGE INSTRUCTIONS
Keep out of reach of children.

Shell octopus claw perfect for thick hair.
PRODUCT DETAILS
Uniquely shaped to hold thick hair securely.

Snap tight black one-touch clips.
PRODUCT DETAILS
Made from high quality, rust resistant metal
Snap tight for a firm hold

Paddle brush ideal for detangling and smoothing natural waves.
PRODUCT DETAILS
Ideal for detangling and smoothing your natural waves
Ball tip bristles allow you to massage your head as well as brush away dandruff
Suitable for all hair types
CARE TIPS
* Remove loose hair regularly. Wash in warm soapy water. Air dry away from direct heat and sunlight. Split bristles can damage hair, so invest in a new Lady Jayne brush when bristles begin to show signs of wear and tear.

Gently detangles wet or dry hair to help speed up drying time. The ultimate professional detangling brush with flexible brush head that contours to the shape of your scalp to provide extra comfort and effortless detangling,
PRODUCT DETAILS
Designed using multi-length combination of boar and soft monofilament nylon bristles to penetrate easily from root to tip.
Smooth and flexible nylon bristles help to reduce breakage; natural boar bristles promote hair shine.
Detangles and gently massages the scalp
Easy grip handle that ergonomically moulds to the form of your hand for comfortable styling
HOW TO USE
Always brush your hair in sections.
Start mid-way of a few centimetres from your ends to gently remove any tangles.
Finish with a few brush strokes from root to tip to distribute your scalp's natural oils.
CARE TIPS
*Remove loose hair regularly. Wash in warm soapy water. Air dry away from direct heat and sunlight. Split bristles can damage hair, so invest in a new Lady Jayne brush when bristles begin to show signs of wear and tear

Snagless and seamless hair elastics with a small 1cm diameter perfect for a sleek, all day invisible hold.
PRODUCT DETAILS
The advanced elastomer material is super-stretchy, designed to bounce back to shape after use.

Rubberised snagless elastics to avoid hair tear
Invisible hold
Made as one continuous band
Perfect for fine hair and to add colour to a style

Wide and fine tooth pocket comb that maintains hair's natural shine.
PRODUCT DETAILS
Wide and fine tooth comb
No slip grip for use in the shower
Wide spaced teeth for detangling
Narrow spaced teeth for grooming
HOW TO USE
Start by removing tangles at the hair ends before combing the rest of your hair.
EXPERT TIPS
Wet hair swells and holds water, leaving it fragile. To prevent damage, always detangle hair first.
CARE TIPS
* Remove loose hair regularly. Wash in warm soapy water. Air dry away from direct heat and sunlight. Split bristles can damage hair, so invest in a new Lady Jayne brush when bristles begin to show signs of wear and tear.

Easy to use and super versatile. Perfect for a variety of occasions from business meetings to bridal parties.

PRODUCT DETAILS
This product comes in various designs. We cannot guarantee which design you will receive as products are selected at random for online orders. For a specific colour we advise purchasing in-store.

Set of one-touch / snap clips.
PRODUCT DETAILS
A chic yet simple way to exude elegance no matter when or where you wear them. These clips aren’t just beautiful, but practical too.

Undoubtedly the chief headband trend right now, these are chic and fun but also fiercely flattering - adding a voluminous statement to even the simplest hairstyle or cut.
PRODUCT DETAILS
This product comes in various designs. We cannot guarantee which design you will receive as products are selected at random for online orders.

A set of beautiful pins to secure loose hair or simply slide into your pony or chic bun.
PRODUCT DETAILS
Perfect accessories to add an elegant, glamorous touch to your hair, effortlessly. Secure loose hair or simply slide in to accent an elegant updo.

This product comes in various designs. We cannot guarantee which design you will receive as products are selected at random for online orders. For a specific design we advise purchasing in-store.

Gorgeous, playful scrunchies that comfortably hold hair back with minimal pull on your head.
PRODUCT DETAILS
This product comes in various designs. We cannot guarantee which design you will receive as products are selected at random for online orders. For a specific colour we advise purchasing in-store.
WARNINGS AND STORAGE INSTRUCTIONS
CHOKING HAZARD SMALL PARTS. NOT SUITABLE FOR CHILDREN UNDER 3.

These versatile section clips can help control and section hair while styling and setting.
PRODUCT DETAILS
Section clips can be used to divide your hair into sections to ensure all hair strands are dry and styled properly.
EXPERT TIPS
Use section slips to help keep strands of hair straight and to smooth down flyaways.

Tortoise shell claw grip perfect for sectioning medium and long hair.
PRODUCT DETAILS
Suitable for medium and long hair
Made to last from durable materials

Medium Shell Claw Grip :
Tortoise shell claw grip perfect for medium and long hair.

Large Shell Claw Grip :
Large shell claw grip perfect for medium to long hair.
PRODUCT DETAILS
Suitable for medium and long hair
Made to last from durable materials

Mini shell clawgrip for quick fix styles.
PRODUCT DETAILS
With a unique covered spring, this claw grip boasts a patented European design
Ideal for quick fix styles
Smooth barrel claw grip

Shell side comb that grips hair without snagging.
PRODUCT DETAILS
Rounded teeth grip the hair without snagging
The contoured shape fits snugly against the head for all day comfort.

Pretty shimmer headband that moulds to sit comfortably on the head.
PRODUCT DETAILS
This product comes in rainbow, gold and pink. We cannot guarantee which colour you will receive as products are selected at random for online orders. For a specific colour, we advise purchasing in-store.
WARNINGS AND STORAGE INSTRUCTIONS
CHOKING HAZARD SMALL PARTS. NOT SUITABLE FOR CHILDREN UNDER 3.

Clear side comb that grips hair without snagging.
PRODUCT DETAILS
Rounded teeth grip the hair without snagging.
The contoured shape fits snugly against the head for all day comfort.

Designed for ultimate comfort, these lightweight Slim Headbands add a chic touch to your hairstyle. Comes in three colours: classic black, chocolate brown and bright white.
PRODUCT DETAILS
This product comes in various colours. We cannot guarantee which colour you will receive as products are selected at random for online orders. For a specific colour we advise purchasing in-store.

Pack of 8 self-holding and heat resistant rollers help holds your hair firmly without pins.
PRODUCT DETAILS
These small rollers will produce tighter curls and is suitable for wet and dry hair.
HOW TO USE
Wind towel dried hair around the roller, tucking ends under with a Lady Jayne Metal Tail Comb.
When finished, set hair with a blow dryer until dry.
EXPERT TIPS
Finish with cool air for longer lasting curls.
CARE TIPS
To prevent tangling when removing, gently unwind the roller from the hair - do not pull.

Velvet snag-free Smoothies.
PRODUCT DETAILS
Treat your hair to the luxury of smooth, super-soft velvet with snag-free Smoothies.

Ideal for thick, curly or long hair.
CARE TIPS
To protect the delicate velvet fibres avoid immersing in water.

Blonde Snagless Elastics :
Blonde snagless elastics perfect for fine hair.
PRODUCT DETAILS
Made as one continuous band
No metal clasp - won’t tear hair
Made with high quality, long lasting stretch braid.

Black Snagless Elastics :
Black snagless elastics perfect for fine hair.
PRODUCT DETAILS
Made as one continuous band
No metal clasp that won’t tear hair
Perfect for fine hair or to finish off a style

Pastel Snagless Elastomer Elastics - Pk 50 :
Snagless and seamless hair elastics with a 2.5cm diameter perfect for an all day invisible hold.
PRODUCT DETAILS
The advanced elastomer material is super-stretchy, designed to bounce back to shape after use.

Rubberised snagless elastics to avoid hair tear
Invisible hold
Made as one continuous band
Perfect for fine hair or to finish off a style

Black Snagless Elastomer Elastics - Pk50 :
Black snagless elastics perfect for fine hair.
PRODUCT DETAILS
Rubberised snagless elastics to avoid hair tear
Invisible hold
Made as one continuous band
Perfect for fine hair or to finish off a style

Brown snagless thick elastics perfect for long, thick hair.
PRODUCT DETAILS
Made with high quality, long lasting stretch braid
Made as one continuous band
Firm hold for any style
Perfect for long, thick hair.

Soft and comfortable knitted ponytailers in pastel colours, perfect for adding colour and holding your ponytail in place
PRODUCT DETAILS
These knitted ponytailers are made with high quality, long lasting stretch braid. The snagless design minimises knotting and pulling of hair.

A thick headband to add glamour to your everyday look.
PRODUCT DETAILS
Perfect accessory to add a touch of glamour to your everyday or evening look.

This product comes in various designs. We cannot guarantee which colour you will receive as products are selected at random for online orders. For a specific colour we advise purchasing in-store.

Perfect accessory to add a touch of glamour to your everyday or evening look. Soft, combed headband firmly keeps hair away from your face without hurting your scalp.
PRODUCT DETAILS
This product comes in various designs. We cannot guarantee which design you will receive as products are selected at random for online orders. For a specific colour we advise purchasing in-store.

Elegant contoured thin shell bandeau for a comfortable fit.
PRODUCT DETAILS
Elegant thin shell
Carefully made to ensure all edges are fully rounded to grip without snagging
Contoured in shape for a comfortable fit

Volumising combs that provides volume and lift for curly hair.
PRODUCT DETAILS
Ideal for curly hair
Provides volume and lift
Wide, rounded plastic teeth lift and separate hair for maximum texture
HOW TO USE
Start by removing tangles at the hair ends before combing the rest of your hair.
EXPERT TIPS
Wet hair swells and holds water, leaving it fragile. To prevent damage, always detangle hair first.
CARE TIPS
* Remove loose hair regularly. Wash in warm soapy water. Air dry away from direct heat and sunlight.

Wet care comb that gently detangles and penetrates wet, thick and long hair.
PRODUCT DETAILS
With rounded teeth for gentle styling and non slip grip for use in the shower.
HOW TO USE
Start by removing tangles at the hair ends before combing the rest of your hair.
EXPERT TIPS
Wet hair swells and holds water, leaving it fragile. To prevent damage, always detangle hair first.
CARE TIPS
Remove loose hair regularly.

Wash in warm soapy water.

Air dry away from direct heat and sunlight.

Split bristles can damage hair, so invest in a new Lady Jayne brush when bristles begin to show signs of wear and tear.

Light brown superfine hair nets
PRODUCT DETAILS
Strong locking design for durability
Superfine finish
Blends with hair

Key Ingredients: Organic mallow, organic shea butter & coenzyme Q10 - Smooths and firms the delicate eye area - Softens fine lines and wrinkle depth.

Key Ingredients: Organic lemon balm and organic mallow - Gently but thoroughly cleanses the skin - Revitalises and refreshes the skin.

Key Ingredients: Organic jojoba and organic almond - Intensive care prevents lips drying out - Protects the skin from harsh environments - For soft, supple lips.

Key Ingredients: Organic lemon balm & chamomile - Gently cleanses - Mild formula suitable for everyday use - Moisturising and skin-calming - Bottle from recyclable materials.

Key Ingredients: Organic jojoba oil and organic aloe vera - Light, protective skin care - Long-lasting moisture for naturally soft skin.

Key Ingredients: Organic jojoba oil, organic aloe vera & coenzyme Q10 - Firms the skin and reduce fine lines and wrinkles - Prevents premature skin ageing - Absorbs quickly and provides long-lasting moisture.

Key Ingredients: Sweetened extracts - Gentle cleansing - Retains the skin`s moisture - Calming properties.

Key Ingredients: Organic shea butter & organic almond - Provides intensive care and protection - Rich skin care for very dry skin - Available in 25ml-the prefect handbag or travel size cream!

Key Ingredients: Organic jojoba, organic shea butter & coenzyme Q10 - Reduces fine lines and wrinkles - Supports the skin`s own regeneration process - Provides the skin with intensive moisture.

Key Ingredients: Organic jojoba & organic aloe vera - 24h moisture - Intensive moisturising care - Protection for sensitive skin.

Key Ingredients: Coenzyme Q10, Organic Jojoba & Organic Aloe Vera Combats sign of skin ageing Restores moisture & elasticity. For a beautiful, firmer complexion - after just 2 weeks.

Key Ingredients: Organic calendula & organic aloe vera - Effective deodorising protection - Free of alcohol, aluminium salts and phthalates - 24h protection.

Key Ingredients: Organic witch hazel and organic rose essence - Naturally regulates the formation of sweat - Long-lasting freshness - Free of aluminium salts and phthalates.

Key Ingredients: Organic shea butter & organic almond - Provides intensive care - Long-lasting moisture - Quickly absorbed.

Lavera Basis Sensitive Regenerating Moisturising Cream 50ml provides intense and long-lasting hydration for dry and sensitive skin. It soothes the skin, protects it form free radicals with vitamin E as an anti-oxidant and leaves your skin feeling delightful. This skin-pampering formula minimises moisture loss, reduced any feeling of tightness and leave skin feeling soft and hydrated.

Key Ingredients: Organic avocado & organic wheat - Gentle cleansing and mild care - Natural shine - Gentle to the scalp - Silicone free.

Lavera Basis Sensitive new Shampoo Bar Moisture & Care is a super-sensitive shampoo bar with 100% natural ingredients. Especially gentle on sensitive and delicate scalps, this innovative formula with mild plant-based surfactants offers ease of combing and care for the hair. Leading ingredients such as organic quinoa and organic aloe vera provide natural silkiness and soothing moisture. Without plastic and silicones, this shampoo bar is also biodegradable and vegan. Just luscious locks and a non-irritated scalp that will love you forever!

Key Ingredients: Pearl extract - Wont Stain clothes - 24h protection - Paraben free - No residue - Free of aluminium salts.

Key Ingredients: Organic Rice Milk - For delicate and sensitive skin - 24h protection - Paraben free - Mild formula for delicate skin - Free of aluminium salts.

Key Ingredients: Organic Lime & Organic Verbena - 24h protection - Let your skin breathe - Free of aluminium salts - Effectively reduces odour production - Available in 3 fragrances.

Key Ingredients: Organic Ginseng and Natural Minerals Key Feature: Effectively reduces odour protection, 48h protection, Free from aluminium salts, Allows skin to breathe.

Key Ingredients: Organic Ginseng and Natural Minerals Key Feature: Effectively reduces odour protection , 48h protection , Free from aluminium salts , Allows skin to breathe.

Key Ingredients: Karanja oil, organic white tea and hyaluronic acid . Absorbed quickly . Firms facial contours for a lifting effect White tea from controlled organic demeter cutivation and fair trade Noticeable firmer skin Anti-ageing care.

Key Ingredients: Karanja oil, organic white tea and hyaluronic acid - Light texture and ideal for the delicate skin around the eye - Smoothes lines and wrinkles and reduces puffiness White tea from controlled organic demeter cutivation and fair trade Noticeable firmer skin Anti-ageing care.

Key Ingredients: Karanja oil, organic white tea and hyaluronic acid . Supports the skins overnight regeneration . Provides intense care for your skin White tea from controlled organic demeter cutivation and fair trade Noticeable firmer skin Anti-ageing care.

Firming Serum - 30ml Key Ingredients: Karanja oil, triple-effect hyaluronic acid Provides a natural lifting effect Visibly revitalized complexion Leaves skin feeling intensely moisturised Forms a base for further skin care products.

Key Ingredients: Organic Lime & Lemongrass - Gently cleanses - Suitable for all skin types - Moisturising and nourishing - Bottle from recyclable materials.

Key Ingredients: Organic Olive Oil & Camomile - Specially formulated for hands and nails - Conditions and protects the skin - Provides long lasting moisture.

Key Ingredients: Organic cranberries & organic argan oil . Protects against premature ageing . Softens and tightens the skin . Provides intense care.

Key Ingredients Organic Aloe Vera & Organic Shea Butter – 24-hour moisture - Intensive moisturising care - Absorbs extra fast.

Key Ingredients: Organic Lime & Organic Verbena - 24h protection - Let your skin breathe - Free of aluminium salts - Effectively reduces odour production - Available in 3 fragrances.

Key Ingredients: Organic Echinacea & propolis - Targeted dental plaque removal - Prevents dental caries - Strengthens and protects the gums.

Key Ingredients: Xylitol - Targeted plaque removal - Prevents dental caries - Free of surfactants and fluoride.

Key Ingredients: Organic camomile & sodium fluoride The new formula with the exclusive GREEN SENSITIVE COMPLEX has the following benefits: * Gentle on tooth enamel *Fivefold all-round protection · Removes plaque very gently · Protects against cavities · Protects against tartar · Soothers and protect gums · Fresh breath *Suitable for sensitive teeth & gums.

Key Ingredients: Organic mint & sodium flouride. Naturally white teeth - Protects against caries - Minty fresh breath.

Lavera Whitening Toothpaste is designed to be gentle on your teeth to protect the tooth enamel, help reduce stains and leaves you with fresh breath and whiter looking teeth. The natural and organic formula protects against cavities, tartar and gum problems and includes the new highly effective Green Strong and White Complex which strengthens teeth. The whitening formula includes the active ingredient bamboo cellulose cleaning particles to help reduce stains.